文化特征对文化贸易出口二元边际的影响

How the Cultural Features Affect the Extensiveness and Intensiveness of Cultural Trade

本文利用中国1996—2013年文化贸易产品数据库进行实证分析,结果表明:相同宗教信仰、中华文化圈以及相同殖民史等因素显著提升了文化贸易二元边际水平,但是文化距离因素具有一定的抑制效应;文化特征变量只在绘画作品、图书等核心文化产品样本中存在显著的影响效应;对于贸易持续期较长的样本,文化特征的影响效应较为明显。基于此,要正确看待和把握出口目的国文化特征对文化贸易的复杂影响,着重提升文化贸易出口企业的贸易持续期,积极发挥文化特征对核心文化产品出口的促进效应。

The article conducts empirical analysis based on culture trade products database between 1996-2013 and finds that same religious beliefs, Chinese culture circle and same colonial history improve extensive margin and intensive margin of cultural trade significantly, but cultural distance has certain restrained effects. Furthermore, core culture products such as painting and book are significantly affected by culture features. Besides, the effect of cultural characteristicson cultural trade is more prominent for long duration samples. Based on this, it is important to take advantage of the complex influences of export destination countries cultural characteristic on cultural trade. Also it is essential to promote culture trade duration of export enterprises and make culture features play the positive role on core culture products.