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演化视角的“无桩”共享单车商业模式——以ofo和mobike为例 被引量:2

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摘要 "有桩"公共自行车便利性存在不足,而"无桩"共享单车(本文以ofo平台、mobike单车为案例)一方面能为出行者带来巨大的便利,因而"演进"成一种新的商业模式,但又因其无法解决价值交付过程中的盗窃、故意损坏、拆卸配件等问题,而不能成为成熟的商业模式,需要不断演进以提升企业的核心竞争力。
机构地区 南开大学商学院
出处 《信息系统工程》 2017年第12期114-115,共2页
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