关于艺术品大众消费的几点思考

Some Thoughts on the Art Mass Consumption

艺术品消费有广义狭义之分,广义的艺术品消费是人们消费所有艺术品的活动的总称,包含电影、戏曲、文学等消费;狭义的艺术品消费则仅指居民从艺术品交易市场购买绘画、雕塑、工艺美术品等狭义艺术品的一种消费活动。艺术品大众消费是指艺术品被大众广泛消费的活动,代表的是艺术品消费的大众化趋势。发展我国艺术品大众消费能够有效扩大精神文化消费需求,提升居民消费结构,满足人民精神文化需要,也能提高我国文化软实力。发展我国艺术品大众消费,应从扩大供给、发掘需求、改善环境三方面着力推进。

Art consumption has two explanations, generally, it is the general term for all activities of art consumption including drama, literature and other forms. But specially, it only refers to consumption which common people purchase special art works such as paintings, sculptures and crafts with their own income from art market to home. The mass consumption of art works refers to the activities of the paintings, sculptures and crafts consumed by the masses, representing the popular trend of the special art consumption. Developing art mass consumption in our country can expand domestic consumer demand of spiritual culture effectively, improve the structure of national consumption, satisfy the spiritual and cultural needs of the people, and improve the soft power in culture of our country. The development of Chinese art mass consumption should focus on expanding supply, exploring demand and improving the environment.