经济新常态背景下衡阳文化创意产业发展模式和运行机制及对策研究

Research on Development Model, Operational Mechanism and Countermeasures of Cultural and Creative Industries in Hengyang under the Background of Economic New Normal

在文化产业向文化创意产业的概念发展过程中,创意越来越被重视,以至于成为文化产业发展和研究的核心内容。文章在分析文化创意产业基本内涵外延和文化创意产业的作用的基础上,阐述了文化创意产业的6种发展模式和文化创意产业的4种运行机制,并结合衡阳文化创意产业的现状和存在的主要问题,提出了衡阳文化创意产业发展的对策。

In the process of developing cultural industry into the cultural and creative industry, the creative ideas are paid more and more attention, and even become the core content of the development and research of the cultural industry. Based on the analysis of the basic connotation of cultural and creative industries and the role of cultural and creative industries, this paper expounds 6 development modes of cultural creative industries and 4 operating mechanisms of euhural and creative industries, and puts forward the countermeasures of the development of Hengyang cultural and creative industries by combining the present situation and main problems of Hengyang cultural and creative industries.