高职院校金融营销人才培养模式研究——以广西职业技术学院投资理财专业为例

Study on the Training Mode of Financial Marketing Personnel in Higher Vocational Colleges——A Case Study of Investment and Finance major in GXVTC

对金融营销人才市场需求、高职学生的特点以及高职院校金融营销人才培养的现状进行了分析,提出了金融营销人才培养的建议:建立"金融产品+营销技能"课程体系,加强校企合作,提高学生的实践能力,创新教学以及考核评价的方式和方法,建立以金融营销工作能力为核心的高职金融人才培养模式。

This paper analyzes the market demand of financial marketing personnel, characteristics of higher vocational students and present situation of financial marketing personnel training in Higher vocational colleges, and puts forward suggestions on financial marketing personnel training： establishing ＂financial product ＊ marketing skills＂ curriculum system, strengthening College-Enterprise Cooperation, improving students＇ practical ability, innovating ways and methods of teaching and evaluation, and establishing the training mode of financial personnel in higher vocational colleges with the capability of financial marketin~ as the core_