基于拉斯韦尔传播五要素的黄梅戏及其发展策略研究

Exploring Huangmei Opera and Its Developmental Strategies from the "5W" Mode of Communication by H. Lasswell

市场经济和新媒体环境下,黄梅戏面临剧目老旧,缺乏创新,资金和人才匮乏,传播渠道不完整等困境,运用哈罗德·拉斯韦尔传播五要素理论来探讨黄梅戏的现状,提出完善黄梅戏传播队伍,努力发展优秀新剧目,借用新老媒体传播平台,注重资源整合推广,引入市场机制、使黄梅戏发展产业化等发展举措。

With the development of the market economy and new media, the development of Huangmei opera has met with the problems such as being out of date, lack of innovation and talents, and incomplete marketing channels. This article explores the current situation of Huangmei opera from the perspective of Laswell＇s 5 W mode of communication, and puts forward several countermeasures such as perfecting the teams of Huangmei opera, creating new shows, integrating the resources of communication with the help of the new and old platforms of media, introducing the market mechanics and industrializing Huangrnei opera.