中美知名高校新闻网页建设比较研究

A Comparative Study of College News Page between Top Universities in China and USA

校园网络新闻是高校校园网络文化的一个重要组成部分。根据U.S News("American’s National Universities Rankings 2015")和艾瑞深中国校友会网发布的《2015中国大学评价研究报告》各抽取了排行榜前十的五所高校,这些高校在校园文化建设、校园网站、校园新闻信息发布等方面都能代表两国顶尖高校的水平,并且各具特色,有很强的比较价值。根据研究内容所制定的三级评价体系,通过登录国内外高校门户新闻网页,以新闻网页的基本构成内容即新闻栏目设置、栏目内容、新闻的互动传播三个板块为观测点进行比较,中美两国十所高校在网络新闻运行上各具长处。但是,受经济、技术、人力的制约,我国高校新闻网页建设仍然存在新闻内容单调、新闻影像资料少、新闻配套服务弱等问题,因此,借鉴美国这五所顶尖高校在新闻网页建设上的成功经验就显得有必要了。

Campus network news is an important part News （＂American ＇s National Universities Rankings of campus network culture.According to the U.S 2015＂） and CUAA.NET issued the 2015 China university evaluation research, this paper chooses 5 of the top ten universities in China and USA respec- tively. These universities are comparable because they can represent the level of the top Universities of the two countries and have their own advantages in campus news website-operation by observing. However, for the restriction of the economic, technical, human resource, some universities in China still have a few problems such as news content monotonous,few news influence,weak news services and so on.It is necessary to get the successful experience from the five top universities in the United States.