大学生节水行为调查与影响因素的回归分析--以南京市大学生为调查对象

Influencing Factors of Water-Saving Behavior of College Students:Investigation and Regression Analysis

大学生人数众多,用水量较大,在水资源利用方面存在着严重的浪费问题。以Ajzen的计划行为理论和认知—情感—行为的心理理论为理论基础,研究大学生节水行为的影响因素。通过对大学生进行问卷调查,采用有序logistics回归模型分析调查数据得出:节水意识、节水认识态度、节水政策认识、节水主观规范、节水自我控制、节水知识正向影响大学生的节水行为;家乡居住地不同的大学生节水行为不同,居住在城镇的大学生的节水行为要优于居住在农村的。针对以上分析,提出了用水定额定量收费、向大学生传达国家的相关节水政策、完善校园节水制度、定期举办节水演习以及加强校园节水知识宣传的建议,以此促进大学生养成良好的节水行为。

The water consumption of college students is large and the waste of water is severe. In view of this,we investigated the influencing factors of college students' water-saving behavior based on Ajzen's theory of planned behavior and the cognition-emotion-behavior theory. By means of questionnaire survey and ordinal logistics regression model,we conclude that awareness,attitude,policy understanding,subjective norm,self-control,and knowledge are positive factors. Hometown also has an influence: the water-saving behavior of college students from cities is better than that from rural areas. According to the above conclusions,we put forward several suggestions to promote a good water-saving behavior: quantitative charge and water consumption quota,propaganda of national watersaving policy,an improved water-saving system in campus,regular water-saving exercise,and publicity of watersaving knowledge across the campus.