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Chinese Brands Need to Tell Good Brand Stories for "Going Global"

Chinese Brands Need to Tell Good Brand Stories for “Going Global”
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摘要 Under the national wave of "going global", more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innovation orientation, Under then ational wave of"going global",more and more Chinese enterprises and brands are nudging into the overseas market,with the focus shifting from pure manufact uring to quality focus and to the current innovation orientation,which signals that Chinese brands are exerting an increasingly greater inf luence in the international stage.
作者 Qi Li
出处 《China's Foreign Trade》 2017年第6期50-51,共2页 中国对外贸易(英文版)
关键词 Chinese Brands Need Tell Good Brand Stories "Going Global" Chinese Brands Need to Tell Good Brand Stories for Going Global
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