自然观光地旅游企业主移民地方感研究——以九寨沟为例

STUDY ON SENSE OF PLACE OF NATURAL SCENERY SIGHTSEEING PLACE TOURISM ENTREPRENEURIAL MIGRANTS——A CASE STUDY OF JIUZHAIGOU

以九寨沟为例,通过问卷调查和深度访谈获得旅游企业主移民地方感数据,采用混合研究方法对数据进行分析,试图解释地方感影响机制。结果表明:(1)旅游企业主移民地方感维度分为文化认同、地方依恋、地方依赖和地方认同,其对九寨沟的地方依恋和文化认同高于地方依赖和地方认同;(2)旅游企业主移民地方感在学历、来源地、定居时间和定居形式等人口学特征上有显著差异;(3)旅游企业主移民地方感成因有情感联结、生活关联、社交关系、文化认同、身份认同、经营障碍、设施功能、环境吸引,这8个因素以其不同强度、作用路径和方式对地方感产生影响。

In this research we took Jiuzhaigou as a case study, obtaining tourism entrepreneurial migrants＇ senseof place data through questionnaire survey and depth interview. We used a mixed - method approach to analyze thedata, and attempted to explain the influence mechanism of sense of place. Results show that： （ 1 ） The dimen-sions of tourism entrepreneurial migrants＇ sense of place can be divided into cultural identity, place attachment,place dependence, and place identity. The tourism entrepreneurial migrants＇ cultural identity and place attachmentto Jiuzhaigou are higher than place dependence and place identity; （2） Tourism entrepreneurial migrants＇ senseof place is not homogeneous according to different demographic characteristics, such as education background,place of origin, whether income is achieved as expected, whether children are around, settling time, and settle-ment form; （3） The causes of the tourism entrepreneurial migrants＇ sense of place can be summarized into twodimensions： natural environmental factors and social environmental factors, including emotional connection, life - related, social relations, identity, cultural identity, business barriers, facility function, environmental attrac-tion. These eight factors influence the sense of place with different intensity, action path and way.