媒体融合下的学术期刊创新发展路径研究

On the Creative Development Path of Academic Journals with Media Convergence

新媒体的蓬勃发展给传统纸质媒体带来了极大的冲击,专业性较强的学术期刊如何抓住当前机遇,通过媒体融合选择适合自身创新发展的路径成为期刊界重要的研究课题。媒体融合发展给学术期刊带来了机遇和挑战,学术期刊的媒体融合发展之路应从准确把握新媒体平台的定位、完善新媒体平台的功能建设、充分利用现代新媒体手段、优化整合期刊的内外部资源等四个方面入手,不断提升期刊的影响力。

In recent years,traditional paper media was impacted hugely by the fast development of new media.It has become a crucial topic for academic journals to choose their own path in line with their own conditions through media convergence.This paper discusses the opportunities and challenges brought by media convergence.It elaborates on the methods and path choice from four aspects：accurately grasping orientation of new-media platforms,perfecting functional construction of newmedia platforms,fully utilizing modern new-media method and optimizing the integration of internal and external resources of academic journals,and offers some useful considerations and ideas for improving of academic journals＇influence under the condition of the new medium.