20世纪80年代西方服饰广告中的男装形象

Male Apparel Images from Western Clothing Advertisements in 1980s

广告作为时尚杂志中占比较大的一个版块,因其有效的传播性,使之在一定程度上影响着人们的消费观念和审美观念。通过对1980—1989年男装版《Vogue》系列杂志平面广告中出现的男性服饰形象研究,客观分析广告中男性服饰形象要素,结合当时的社会环境对比同时代社会背景下的男性形象,概括出20世纪80年代年代男装版《Vogue》杂志广告中男性服饰形象。

Advertisement,occupying a big part of fashion magazines, has influenced people＇s concept of consumption and aestheticsenseto a certain extent due to its effective dissemination. Through the research on all male images from print advertisements in men＇s Vogue series from 1980 to 1989, the analysis of image elements of male apparel in the advertise- ments, as well as the comparison of maleimagesin contemporary society in combination of the society background, the male apparel images of advertisements in foreign Vogue were summarizes.