制造企业服务化初期战略转型模型设计

Strategy Transferring Model Design in Servitization Early Stage for Manufacturing Enterprise

在分析战略转型构成要素基础上,构建制造企业服务化战略转型要素体系,提出服务化初期战略转型模型架构,从价值主张维度提出构建制造企业服务化项目矩阵、可行矩阵,确定项目优先序,以及动态更新的具体流程和方法;从人力、知识、信息、组织资源等维度提出跨部门人员合作、知识搜集与利用、信息软硬实力提升及综合服务能力优化等转型管理方法,以及各要素相互促进的制造企业服务化初期战略转型模型,为处于服务化转型初期阶段的制造企业提供有效的方法借鉴与决策参考。

Based on the analysis of strategy transferring components,manufacturing enterprise servitization strategy transferring components system is constructed and servitization early stage transferring model framework is offered.From the aspects of value proposition,the flowing and methods are offered for servitization projects matrix（projects collection with clarified value source,business mode and competitiveness upgrading styles,etc）and possible matrix construction and project orders confirmation and dynamic upgrading;from the aspects of human resource,knowledge,information and organizing resources,trans-department cooperation,knowledge searching and utilizing,information soft and hard level improving as well as comprehensive servicing capability optimizing methods for transferring are brought forward,and the strategy transferring model in servitization early stage for manufacturing enterprise is designed,whose components can inter accelerate each other.The research can offer effective method support and decision references for manufacturing enterprise in early servitization stage.