照片视觉中的鼓浪屿游客的旅游行为

On the Behavior of Gulangyu Tourists in Photographic Vision

以鼓浪屿游客在马蜂窝官网上发布的645张照片作为分析素材,按照拍摄内容将照片分为人物类、景观类、场景类和特写类;借助质性分析软件NVivo 11.0,运用扎根理论将4类图片分别编码为:游客组织方式、心情状态、人文景观、自然景观、购物、生活、植物、个性标语等树节点。结果表明:鼓浪屿游客以情侣、闺蜜等小团体出游较多,旅游过程中心情愉悦;对海、建筑等有着很浓厚的兴趣,对悠闲、惬意的小资生活非常享受和向往,对文艺类的物品、标语等有着独特的喜爱。游客在旅游过程中占有欲强,希望自己看到的美景可以存储下来。

Sampled from www. mafengwo. cn,the 645 photos taken by Gulangyu tourists were classified into figures,landscapes,scenes and close-up categories according to contents,all of which were coded under tree nodes such as tourist organization,mood status,cultural landscape,natural landscape,shopping,living,plants and personalized slogans with the qualitative analysis software NVivo11. 0. The findings were as follows:light-hearted Gulangyu tourists mostly travel in small groups of couples and close friends; they have a great interest in the sea and architecture,enjoy and look forward to the leisurely and comfortable life,and favor artistic objects and slogans. Tourists on Gulangyu reveal strong desire for ownership,hoping the beautiful scenery they have seen can be stored.