网络文学IP生态与非市民化文化表征

Internet Literature IP Ecology and Cultural Representation of Non-citizenization

网络文学IP化之后,资本的强势遮蔽了创作主体的主体性,特别是IP内核要素向"泛娱乐"延伸带来的网络文学生态的复杂、多变以及许多不确定性,使传统的网络文学创作主体和消费主体也进入隐形状态。但网络文学创作主体与消费主体的公民身份建构以及在这一过程中体现出的强烈的时代参与意识、抗争指向性不明、逐利与媚俗倾向等非市民文化表征,在国家治理进程中应予以关注。

Since the IP practice of the Internet literature, capital money prevails and has covered the subjectivity of creation subjects. As the IP core elements extending to “pan-entertainment”, the Internet literary ecology has become increasingly complex and uncertain. As a result, the traditional literary creation subjects and consumer body have also become invisible. However, the construction of citizen identity and non-citizen cultural representation, which includes a strong sense of participation, unidentifed resistance, tendencies towards proft and kitsch well deserves our attention in the process of government regulation.