现代展览的体验式展陈策略及实践方式研究

RESEARCH ON THE EXPERIENCE AND PRACTICE OF MODERN EXHIBITION

基于当前国情下体验式经济的带动,体验式展览、展示也呈现多种形式和不同的样式,大有升级和替代传统展览展示模式的趋势。现代体验式展览、展示在互联网技术支持的平台上大放异彩,在诸如不同的商业、文创等类的展示实践中形式灵活种类繁多,可根据不同需求、不同环境,不同对象设计研发不同的展陈方案,本文的主要内容为研究分析现代展览的体验式策略及实践方法,以期为现代展览的展陈设计及表现形式提供新的视角和思路。

Based on the development of the Experience Economy under our current national conditions, experiential exhibitions have been presented in different forms and styles, showing the tendency to upgrade and eventually replace the traditional exhibitions. Modern experiential exhibitions are standing out on the internet platforms, and they are various and flexible in forms when designed for other fields, such as business and cultural and creative industries. The exhibitions and displays are designed according to different requirements, environment and objects. This article will mainly focus on analyzing the experiential strategies of the modern exhibitions and methods to put them into practice, with the hope to provide new perspectives and ideas for the design of modern exhibition and its display forms.