基于知情构造理论的新产品开发方法研究

Research of new product development method based on informed tectonic theory

为解决传统新产品开发过程中容错性较低、难适应设计创意改变的问题,创建了基于知情构造理论的混合交叉新产品开发模型。在层次分析法的基础上,采用递阶质量屋得到关于整体顾客满意度的材料属性综合权重值,作为下一步材料选择的基础;通过逼近理想解排序法(Technique for Order Preference by Similarity to an Ideal Solution,TOPSIS)计算备选材料与最优材料的贴合度,结合整体顾客满意度的材料属性综合权重值,建立最终的材料组合满意度排序。阐述了运用基于知情构造理论的混合交叉新产品开发模型进行产品创新设计的优势,并对激光打印机外壳选材设计进行研究,验证了该方法的可行性。

In order to solve the low fault tolerance of the traditional New Product Development（NDP）, which was hard to adapt to the change of design creativity,a hybrid cross NPD model based on informed tectonic theory was presented. On the basis of Analytic Hierarchy Process, the hierarchical House of Quality was used to obtain the comprehensive material properties weight value about overall customer satisfaction as the basis of the next materials selection. The fit degree between the optional material and the optimum material was calculated by Technique for Order Preference by Similarity to an Ideal Solution（TOPSIS）. The final satisfaction about material combination ranking was established through the consideration of the comprehensive weight value of material attributes about overall customer satisfaction. The advantages of product innovation design used the hybrid cross NPD model based on informed tectonics theory were elaborated. The feasibility of this method were verified through the study of laser printer cover material selection.