摘要
自党的十八大三中全会正式提出建设"一带一路"的倡议后,首先,我国文化企业"走出去"的外部市场环境发生重大转变,其次,包括文化产业政策环境和国内文化产业区域市场在内的国内市场环境也随之变化巨大。本文在此产业变迁背景下提出我国文化企业"走出去"顺势而为的发展设想:第一,文化企业充分认识"一带一路"倡议的文化战略意义,在"走出去"中承担起更多的文化推广责任;第二,利用"一带一路"建设的机遇创新文化产品内容开发,为文化企业"走出去"积累生产资源;第三,借势"一带一路"倡议升级文化企业"走出去"商业运作模式。
Since the Third Plenary Session of the 18th CPC Central Committee formally proposed the initiative of building the ＂One Belt and One Road＂, firstly, the external market environment for the ＂Going Global＂ of our cultural enterprises has undergone a major change. Second, the domestic market environment including the environment for cultural industries and the domestic cultural industries has also changed dramatically. Based on the background of this industry change, this paper proposes that the development plan of our country＇ s cultural enterprises take advantage of the opportunity to go global. First, the cultural enterprises fully understand the cultural strategic significance of the ＂Belt and Road Initiative＂ and take more cultural development; secondly, take advantage of the opportunities brought by the ＂One Belt and One Road＂ todevelop innovative cultural product content and accumulate productive resources for ＂Going Global＂ for cultural enterprises; and thirdly, to promote the ＂Going Global＂ commercialization of cultural enterprises through the initiative of ＂Belt and Road＂ mode of operation.
