“侨易”过程中的“主体认同”与“移简”规则产生——以台湾华语情歌中的张爱玲形象为例

On the Formation of Rules of Self-identity and Moving-concision in Physical Migration and Ideological Variation (Kiao-i)——A Case Study on the Images of Eileen Chang in Chinese Love Songs in Taiwan

"移简"现象,是"侨易"过程中的"主体认同",因移动产生变化("移变"),导致对母文化常态的影响焦虑("移常")。"侨易主体"因此必须再接受、化约异文化,产生简洁原则("移简"),才能安身立命、发展己志。"移简"后的简洁原则,会再与异文化"移交",最后形成"侨易学"中的"移易现象"。透过台湾华语情歌歌词中的"张爱玲"形象,可以看出华语流行音乐工业如何"移简"张爱玲形象,反映大众对自我身份的看法,借以刺激消费、产生利润,并引导社会大众的身份认同。

The phenomenon of moving-concision means that the self-identity is anxious as the normality of home culture is impacted( moving-normality) by the moving-change during the procedure of Kiao-i. The subject in Kiao-i thus has to reaccept and reduce the culture,and produce concise regulations( moving-concision) in order to live in peace and fulfill the self-development. The concise regulations after moving-concision are moving-exchanged with other cultures,and finally form the phenomenon of travel change in Kiao-i. The study takes the images of Eileen Chang in Chinese love songs in Taiwan.Then it analyzes the Chinese pop music industries in places and explores how to reflect the self-identity of people by the moving-concision of Chang's images,with the expectation to push the consumption,produce profits and guide the public identity.