阅读与募捐结合的阅读推广新形式——阅读马拉松

Readathon-New Form of Reading Promotion Combining Reading and Fundraise

"阅读马拉松"(Readathon)是由澳大利亚多发性硬化症协会发起的将阅读与募捐相结合的阅读推广新形式。其活动多是由组织机构发起并建立相关网站,吸引参与者在网站注册并建立个人网页,参与者通过对个人网页的修缮与管理吸引赞助者进行捐款。我国应借鉴"阅读马拉松"活动的优势,举办更多有质量的阅读活动,推动全民阅读的发展。

Initiated by Australian Multiple Sclerosis Society,＂Readathon＂ is a new form of reading promotion combining reading with fundraise.Most of its activities are sponsored by organizations.Related websites are established to attract participants to register and set up personal web pages.Participants can raise fund by maintaining and managing their personal web pages.We should draw lessons from＂Readathon＂and organize more high-quality reading activities so as to promote nation-wide reading.