摘要
市场细分理论在图书馆领域的应用为图书馆用户细分提供了途径。图书馆面向细分行业的精准服务,应该贴近用户行为习惯,建立用户群体分类标准,精准匹配用户需求。图书馆可以为用户提供信息推送、学科咨询、资源导航等精准信息服务内容。在此基础上,通过明确服务目标、分析用户行为特征、制定精准服务方案等措施,保障精准信息服务工作顺利实施。
The application of market segmentation theory in the library field provides a way for library user segmentation.The library’s precise service for subdivided industries should be close to users’ habits,and user group classification standards accurately matching users’ demand are supposed to be established.Library can provide to users the precise service of information push,subject consultation,resources navigation,etc.On this basis,through measures of pinpointing service goal,analyzing user behavior characteristics,developing precise service plan,the smooth implementation of precise information service is guaranteed.
出处
《河北科技图苑》
2017年第6期47-50,共4页
Hebei Library Journal of Science and Technology
关键词
市场细分理论
图书馆
信息服务
Market Segmentation Theory
Library
Information Service
