移动互联网商业模式下的数据共享与隐私保护

Data Sharing and Privacy Protection under the Business Model of Mobile Internet

[目的/意义]分析当前移动互联网的商业模式,预见产业未来发展趋势并指出可能的问题及对策。[方法/过程]通过文献法,梳理当前业界发展现状及学界研究动态。[结果/结论]研究发现,移动互联网的商业模式是"社交关系"和"移动支付",即"人流+钱流"。其未来发展趋势有三点:一是机构间的联合,实现数据的开放与共享;二是算法的优化,提升数据处理和数据投放的精准度;三是对数据进行脱敏处理。保护用户的数据隐私,是移动互联网商业发展的基础,主要体现在4个层面:个人层面的自我保护,公司层面的技术保护,行业层面的自律和媒体监察保护,以及国家层面的法律保护。[局限]后续研究将通过量化数据对文章结论进行检验。

[ Purpose/significance ] This paper aims to analyze the business model of current mobile Internet, predict future industrial development trend, and figure out problems and countermeasures. [ Method/process ] Literature method is used in this paper to comb the current development situations of both business field and academic circle. [ Result/conclusion ] The business model of mobile Internet is the combination of ＂social relation＂ and ＂mobile payment＂, which commonly means ＂people flow plus money flow＂ . The future development trends include organizations＇ coordination to realize data opening and sharing, algorithm op- timization to improve the precision of data processing and delivering, and data desensitization to protect users＇ privacy. Users＇ vir- tual privacy protection is the foundation of mobile Internet industry, which is reflected in four dimensions ： self-protection at person- al level, technological defense provided by corporations, self-regulation and media supervision from the whole industry, and legal protection in national level. [ Limitations I Quantitative data are in need for re-examining conclusions in this paper.