移动搜索情境下的跨屏行为概念框架

Conceptual Framework of Cross Screen Behavior in the Context of Mobile Search

[目的/意义]通过整合性概念剖析与访谈实证,从"模型"与"实证"两个层面构建移动搜索情境下的跨屏行为概念框架,梳理跨屏行为在移动搜索情境下的多样化融合表现形态。[方法/过程]在剖析移动搜索与跨屏行为概念基础上,以"情境"为轴线,以"搜索"与"跨屏"的"互嵌"为连接点,探索移动搜索情境下的跨屏行为机理,构建整合时间流、任务流、设备流、行为流、信息流"五流"特征的概念框架模型;通过对53人的访谈实证,析出移动搜索情境下典型跨屏行为的7大情境菜单,从移动搜索"形式"与"内容"两个情境视角呈现跨屏行为的多样化融合表现形态。[结果/结论]移动互联环境下,深入到移动搜索情境中去探索跨屏行为,是将跨屏行为研究向纵深推进的重要路径。

[ Purpose/significance ] Through the integration of conceptual analysis and interviews, this paper tries to construct the conceptual framework of Cross Screen Behavior （CSB） in the context of Mobile Search （MS） from the two aspects of ＂model＂ and ＂demonstration＂, and to clarify the diversification and convergence of CSB in the context of MS. [ Method/process ] Based on the analysis of the concepts of MS and CSB, taking ＂context＂ as the axis, and using the ＂mutual embedding＂ of ＂search＂ and ＂cross screen＂ as a connection point, the paper first explores the mechanism of CSB in the context of MS, and constructs a con- ceptual framework for integrating the characteristics of time flow, task flow, device flow, behavior flow and information flow. Second, through empirical interviews of 53 people, 7 typical contextual menus are sorted out. From the perspectives of ＂form＂ and ＂content＂ of MS, the diversification and convergence of CSB are demonstrated. [ Result/conclusion I Exploring the CSB in the context of MS is an important way to promote the study of CSB in the mobile Internet era.