新媒体环境下公共图书馆阅读推广的趋势与策略

Trend and strategy of reading promotion of public library in the new media environment

伴随数字阅读、信息化服务在图书馆领域的迅猛发展,新媒体不仅为数字阅读开辟了新途径,也为阅读推广提供了全新动力。文章通过分析新媒体在阅读推广领域中的现状与趋势,针对公共图书馆在新媒体环境背景下的发展,提出切实可行的服务策略。

With the rapid development of digital reading and information service in the librarianship, new media not only opens up new avenues for digital reading, but also provides a new impetus for reading promotion. By analyzing the current situation and trend of new media in the field of reading promotion, this paper proposes a feasible service strategy for the development of public libraries in the context of new media environment.