LBS在乡村旅游中的应用模式探析

Pattern analysis of LBS application in rural tourism

移动互联网的快速发展为乡村旅游带来了不可多得的机遇,国内乡村旅游业也正处在发展时期,需要新技术、新思维为其注入活力。文章对LBS在乡村旅游中的应用模式进行研究,LBS通过位置信息为游客提供出行、住宿、餐饮、游玩等服务,可以助力乡村旅游向智慧化、特色化、标准化发展。同时LBS也可以引发乡村智慧旅游的二次革命,将乡村旅游转型升级到以游客为中心、以时效为目的、以数据为导向、线上线下共发展的新阶段。

The domestic rural tourism is at the time of development period which needs new technology and new thinking for vitality along with the rapid growth of mobile Internet brought rare opportunities for it. LBS can assist rural tourism to obtain development of wisdom, characteristic and standardized through providing tourists travel, accommodation, catering, travel and other services based on location information. At the same time LBS can trigger second revolution for wisdom rural tourism, transform and upgrade it to a new stage of tourists focusing, effectiveness, data oriented and OTO （online to offline） integrated development.