自媒体时代高校思想政治教育方法创新研究

The Innovation of Ideological and Political Education Methods in Universities in the We-Media Age

自媒体是一把双刃剑,它对于高校思想政治教育工作既是契机也是挑战。自媒体平台上的内容鱼龙混杂、良莠不齐,大学生往往难以分辨真假,这对大学生的思想观念造成了一定的不良影响。同时,自媒体时代弱化了思想政治教育工作者的权威性,对思想政治工作者队伍的素质提出了更高的要求。自媒体与高校思想政治教育有机地结合起来,既是大势所趋,也是新时代对高校思想政治教育提出的新要求。

We-media is a double-edged sword which is not only an opportunity but also a challenge for ideologi- cal and political education in universities. As the contents in we-media are intermingled with all kinds of good or bad things and it is difficult for college students to distinguish between the true and the false, which has a certain negative impact on college students＇ ideas. Meanwhile the we-media age has weakened the authority of ideological and political education workers, which puts forward higher requirements for the quality of ideological and political education workers. It is necessary to combine we-media with ideological and political education in universities, which is not only the trend of the times but also the new requirements for ideological and political education in universities in the new era.