互联网时代资本主义的赢利模式与时间秩序的变化——以网络游戏为例的研究

The Profit Model of Capitalism in the Internet Age and the Change of Time Order——a Case Study of Online Games

本文从时间秩序的视角出发,以青年网络游戏(网游)玩家为例来理解互联网时代资本主义的赢利模式——"占有你的时间",并由此建构出新的即时性的时间秩序。研究发现,第一,让玩家们把时间消耗到游戏中是游戏制造者/资本的最终目标,网游占有人们时间的赢利模式致使网游制造商和运营商们用尽手段让人们沉溺于此。第二,青年网游玩家大致有三类,一类是在游戏过程中获得丰富的情感体验和心理满足的人,由此替代日常生活和工作中的无聊和单调的社会交往。二类是将网游视为休闲让身心得以解放的人,但却用时间叠加的方法透支生命。三类是以网游为职业的人,他们通过比赛等方式参与到网游致富的神话中。互联网时代的资本主义新的赢利模式改变着人们的时间观和时间秩序。

From the perspective of time order, this paper explores the profit model of capitalism in theInternet Age, thus constructing a new time order by taking youth online game players for example. First ofall, the study shows that the ultimate goal of game producers is to get the players' time committed to thegames. The profit model of online game producers and operators is to occupy people's time by force, leavingthe youth addicted to online games. Second, there are three types of youth players. The first type are thosewho feel deeply bored and hopeless in their work and life, acquiring rich emotional experience and psycho-logical satisfaction in online games. The second type are those who seek for relaxation, treating online gamesas leisure yet overusing their lives by time superposition. The third type are those who regard online gamesas their jobs, hoping to become rich through online game competitions. The new profit model of capitalism inthe Internet Age is changing people's view of time and the time order.