消费主义思潮影响下高校意识形态教育研究

Research on Ideological Education in Colleges and Universities under the Influence of Consumerism

消费主义思潮的传播,解构了以勤俭节约为核心的中华传统美德,侵蚀了高校马克思主义意识形态领导权,削弱了大学生的社会主义理想信念,严重影响了大学生的健康成长。究其原因在于,社会主义市场经济的不完善为消费主义思潮的传播提供了土壤,传媒的快速发展促进了消费主义思潮的传播,等等。因此,高校在意识形态教育过程中,应强化理论教育,突出实践教育;应加强学校与家庭教育,帮助大学生构建新型消费观;还应大力加强社会主义核心价值观和中华传统美德教育。

The spread of consumerism trend deconstructs the traditional virtues centered on thrift and econ- omy, eroding the leadership of Marx＇s ideology and weakening the socialist ideals and beliefs of college students, which seriously affects the healthy growth of college students. The reason is that the imperfections of the socialist market economy provide the soil for the spread of the consumerist trend of thought, and the rapid development of the media promotes the spread of the trend of consumerism and so on. Therefore, in the process of ideological education, colleges and universities should strengthen theoretical educa- tion, emphasize practical education, strengthen school and family education, help students build new con sumption concept, and strengthen the education of socialist core values and Chinese traditional virtues.