基于社区参与视角的乡村旅游转型升级研究——以成都三圣花乡“五朵金花”为例

Study on the Transformation and Upgrading Direction of“Five Golden Flowers”Rural Tourism in San Shengxiang from the Perspective of Community Participation

乡村旅游作为旅游可持续发展的重要实现形式,社区参与程度和利益相关者的利益平衡与契约关系是其发展成败的关键。成都市三圣花乡"五朵金花"乡村旅游目的地是四川省乡村旅游发展的成功案例,在全国颇具典型性。文章在文献研究和大量田野调查的基础上,采用社区参与理论为研究视角,分析三圣花乡乡村旅游发展中的主要利益相关者,探讨制约其乡村旅游发展存在的若干问题,提出协调旅游开发利益和推进三圣花乡乡村旅游未来转型升级的对策。

Rural tourism as an important form of sustainable tourism development, the degree of community partic- ipation and stakeholder interests balance and contractual relationship is the key to success or failure.Chengdu San Sheng Hua Xiang ＂Five Golden Flowers＂ rural tourism destination is a successful case of rural tourism development in Siehuan Province, which is quite typical across the country.Based on the literature research and a large number of field surveys, this paper analyzes the main stakeholders in Sansheng rural tourism development from the perspective of com- munity participation;restricts some problems existing in its rural tourism development; Countermeasures to Promote the Future Transformation and Upgrading of Village Tourism in San Sheng.