山西黄河流域生态体育旅游资源开发的RMP分析

The RMP Development Analysis of the Ecological Sports Tourism Resources along the Yellow River Basin in Shanxi Province

体育旅游作为一种全新的休闲健身方式已成为新的消费热点,"体育+旅游"越来越受到大众的青睐和追捧。旅游作为渠道,进一步拓展了体育的实现方式;体育作为内容,进一步提升了旅游的资源价值。笔者运用RMP理论分析了山西黄河流域生态体育旅游资源评价和产品转化;体育旅游参与者对产品的选择偏好以及产品创新和空间布局。对山西黄河流域生态体育旅游发展进行定位,创立体育旅游新形象,构建体育旅游精品,培养体育旅游产业复合型人才。为建设黄河国家旅游基地,打造全域旅游示范点,推动旅游与体育产业融合发展提供基础和保障,为山西黄河流域生态体育旅游发展提供可行性建议和策略。

As a brand-new form of leisure fitness and a hot pattern of consumption, the form of ＂sports ＋ tourism＂ has become more and more popular and sought after by the public. Tourism, as a kind of channel, can further expand the forms of sports realization. Sports, as the content, can advance the resource value of tourism. By applying the three dimensions of RMP Theory, viz. Resource, Market and Product, the author analyses the resource evaluation of the ecological sports tourism and its product transformation along the Yellow River Basin in Shanxi Province and the consumers＇ preference for the products, the innovation of products, and the space ar- rangement. Meanwhile, the paper explores the orientation to the development of the ecological sports tourism a- long the Yellow River Basin in Shanxi Province, the establishment of a new image of sports tourism, the con- structing of boutique sports tourism, and the cultivation of inter-disciplinary talents for the industry of sports tourism. Futhermore, the paper provides a feasible thinking patten for how to found the national Yellow River tourism base and build a whole-region tourism demonstration spot, thus providing the basis and guarantee for promoting the fusion development of tourism and sports industry, and providing suggestions as well as strategies for ecological sport tourism along the Yellow River.