中国电视台媒介融合中的内容生产体系构建

Construction of content production system in media convergence of Chinese TV stations

中国电视台在近年媒介融合浪潮中不断探索、努力实践。本文基于目前中国电视台媒介融合活动的现状,从媒介融合的逻辑和框架对融合实践中的内容生产进行审视,提出媒介融合中内容生产体系构建的方法及路径。

Chinese TV stations have been exploring and practicing in the tide of media convergence in recent years. Based on the current situation of media convergence activities in Chinese TV stations, this paper examines the content production of convergence practice from the logic and framework of media convergence, and puts forward the methods and paths of content production system construction of media convergence.