摘要
湖南大湘西地区自然景观优美,人文底蕴深厚,茶生产历史悠久,茶文化源远流长,具有开发茶文化旅游的独特资源。本文从大湘西地区茶文化旅游资源特点入手,分析大湘西地区茶文化旅游发展环境优势及劣势,针对大湘西地区茶旅一体化发展面临的问题,提出相应对策。
Xiangxi district in western Hunanprovince has beautifulscenery, rich humanistic culture and long history of tea culture. It is significant to exploit these unique resources to promotethe tea culture tourism in this area. This paper analyzes the advantages and disadvantages of tea culture tourism resources in Xiangxi district, and some strategies for tea and tourism integration have been proposed.
出处
《现代营销(下)》
2017年第12期205-207,共3页
Marketing Management Review
基金
湖南省社科基金决策咨询专项课题:湖南省情与决策咨询研究一般项目(编号:16JCC063)
关键词
大湘西地区茶文化
茶旅一体化
发展策略
tea culture in Xiangxi district
tea and tourism integration
the strategy of development