市场需求视角下衡阳市青少年足球培训现状探析

Analysis of Current Situation of Hengyang Youth Football Training from the Perspective of Market Demand

运用问卷调查、文献资料等研究方法对衡阳市青少年足球培训相关情况进行调查研究。从市场需求的视角对衡阳市青少年足球培训市场供给主体、需求主体、市场价格等五个方面进行调查研究,发现衡阳市青少年足球培训市场现处发展阶段、市场规模、培训机构管理现状的一些初级市场存在的发展过程一般性问题以及足球培训机构特有的发展问题。提出针对以上问题的对策,以期对衡阳市青少年足球培训市场提出理论依据。

This paper,by using questionnaire investigation,literature research and other research methods,studied the youth football training situation in Hengyang city.From the perspective of market demand,we studied five aspects of the main market supplier,the main demanding side and the market price of Hengyang city.We found that the youth football training market in Hengyang city existed some problems,such as the development stage,the market size,the management of the training institution which are the general problems existed in the development of the primary market.The countermeasures to solve the above problems are put forward to provide theoretical basis for the youth football training market in Hengyang city.