高铁的媒体价值研究

Research on the Media Value of High Speed Rail

高铁传播,基于"交通节点"和"城市场所"的属性,形成了自己独特的传媒特征和价值。本文从高铁经济的发展,扩大了高铁媒体的传播版图、提升了高铁传媒的影响力;网格化的高铁布局,促成了高铁媒体的网络效应;高铁的高端人群结构,促成高铁媒体成为全域产品的投放平台;体验互动,增强媒体受众的情感投入,创新高铁媒体的传播范式;以及作为一种"城市场所",高铁站点参与区域化的城市经济活动,丰富了高铁传播形态和价值等六个方面,探析了高铁媒体的传播价值。

High.speed rail its own unique corrmunication characteistics and values. This paper pr from the development of the high.speed railway eccncrmy,expands the spreed of high-speed rail media and enhances the influence of the high-speed railway media;Grid layout of high-speed rail has contrituted to the network effect of high-speed rail media;The high-end consurption crowd