基于波特五力模型视角对建德航空小镇的若干思考

Based on Porter's Five Forces Model Perspective on Some Ideas about Building Heart of Jiande Aviation Town

近年来体育特色小镇的建设呈现星星之火可以燎原的发展趋势,文章主要以建德航空小镇为研究对象,它如何在全国航空运动小镇风起云涌之时脱颖而出就是文章的研究重点。作者拟对现有的航空运动小镇进行研究,基于"波特五力分析模型"这一工具分析现阶段建德航空小镇的发展现状,并根据旅游营销和旅游管理等相关内容提出发展对策建议,以期为建德航空小镇的发展提供理论支持和参考意见。

Sports town construction in recent years showed a trend of the development of a single spark can start a prairie fire,as the research object,this article mainly builded the heart of Jiande aviation town how it when prone to stand out in the national aviation sports town in this paper.The author probes into the existing air movement town,based on porter＇s five forces model perspective this tool analyzes the current building heart of Jiande aviation town development present situation,and according to the tourism marketing and tourism management and other related content development countermeasure suggestions,so as to provide theoretical support for the development of Jiande aviation town building heart and reference opinions.