摘要
通过SWOT分析方法,对成都传统村落旅游发展的优势、劣势、机遇和威胁进行了综合分析;利用150份游客调查问卷分析了旅游市场需求。探讨了成都市传统村落旅游发展定位及深度开发的策略,以期为成都旅游可持续发展提供参考。
Through SWOT analysis method,the advantages,disadvantages,opportunities and threats of tourism development in Chengdu tradi-tional villages were comprehensively analyzed;The travel market demands were analyzed by 150 tourists questionnaires. The orientation and strategy for deep development was discussed, so as to provide a certain reference for sustainable development of tourism in Chengdu traditional villages.
出处
《安徽农业科学》
CAS
2018年第2期94-99,共6页
Journal of Anhui Agricultural Sciences
基金
四川省软科学研究计划项目(2016ZR0065)
2017年四川省基本科研业务项目(2017YSK0008)
关键词
成都
传统村落
SWOT分析
市场需求分析
旅游资源开发
Chengdu
Traditional villages
SWOT analysis
Market demand analysis
Tourism resources development
