“互联网+”环境下传统馆藏信息服务O2O模式研究

The Study of Traditional Collection O2O Information Service Mode in the Environment of “Internet +”

[目的／意义]针对图书馆、博物馆和档案馆（简称“图博档”）等文化遗产机构用户服务渠道阻器、目标用户接触不充分、馆藏资源利用率低等现实问题，基于“互联网＋传统馆藏信息服务”探讨线上至线下服务模式的可行性。[方法／过程]通过文献调研从理论上分析传统模式的滞后性和O2O模式在图博档领域的应用性，并举例说明国内文化遗产机构“线上至线下”服务方式的应用现状。提出传统馆藏O2O信息服务模式，阐释其内涵、要素和形式，并探讨其实际运行情况和服务流程。[结果／结论]文化遗产机构正以主动的姿态适应数字时代变迁，传统馆藏O2O信息服务模式符合这种变化趋势，对开展用户服务和实体馆转型均有助益。

[ Purpose/significance ] In view of the realistic problems of cultural heritage institutions＇ user service channel blocking,insufficient contact with target users,low utilization rate of collection resources existing in libraries, mu- seums and archives, based on ＂Internet ＋ traditional collection information service＂, this paper explores the feasibility of online to offline service mode. [ Method/process] The paper uses literature review to analyze the drawback of traditional mode,and O2O mode＇ s application in the field of LAM theoretically, illustrates the present situation of internal cultural heritage institutions＇ application of O2O service method, puts forward traditional collection O2O information service mode, explains its connotation, elements and forms, and discusses the practical operation and service process. [ Result/ conclusion] Cultural heritage institutions are adapting to the changes in digital age. The traditional collection O2O infor- mation service mode accords with this tendency,and is helpful to user service development and transformation of LAM.