“十三五”期间体育产业发展目标与实现路径研究——以绵阳市为例

Research on Sports Industry Development Goals and Implementation Path during the 13th Five-year Plan—— A Case Study of Mianyang City

运用文献资料法、田野观察法等,研究"十三五"期间体育产业发展的目标、实现路径。主要结论:体育产业与现代竞技体育、民族传统的挖掘和整合,呈现了相辅相成的统一发展趋势;以服务于现在竞技体育、社会体育、学校体育为内容体育产业,在政府主导下,社会各种资源的参与下,在公益事业的有益补充下,实现了多元路径的全面发展。

This paper uses the methods of literature and field observation to study the sports industry development goals and implementation path during the 13th Five - year Plan. Main conclusions： the integration of sport industry, modern competitive sport and national tradition shows a trend of complementary and unity. Sport industry, which serves modern competitive sport, social sport and campus sport, has realized the all round diversified development under the guidance of government, the involvement of different resources, and the supplement from programs for public good.