体育粉丝发展问题及相关对策研究——以乒乓球项目为例

Development Problems and Countermeasures Research on Sport Fans——Take Table Tennis as An Example

运用文献资料法、逻辑分析法对粉丝在乒乓球项目产生的影响进行分析。在粉丝的发展过程中伴随着粉丝经济和粉丝文化的产生,扩大明星和项目影响力的同时也伴随着盲目追星、资金管理混乱、不文明观赛等情况的出现。完善法律法规、加强引导和监督管理才能引导粉丝良好的发展。

This paper analyzes the influence of fans on table tennis by using literature and logic analysis research methods. The fan economy and fan culture come into being in the course of fans development. Problems such as blind star chasing, financial management chaos and impolite in watching games appears while the influence of stars and programs are spread. Only by completing laws and regulations as well as enhancing guidance and supervision, can the fans be guided and developed rapidly.