基于微信平台的大学生网购物流问题分析

Analysis on Logistics Problems of College Students Online Shopping Based on WeChat Platform

随着互联网的发展,如今以微信为主体媒介的购物方式越来越受在校大学生的欢迎,微信购物的便利性依赖于其及时、准确、安全的物流服务,但传统物流配送在不断推动微信购物发展的同时也存在着一定的问题。文中以大学生微信平台下的网购物流为例进行分析,研究大学生微信购物物流中的优势和不足,提出完善微信物流的建议,敦促商家和物流商改善其服务,从而为大学生提供积极完善的微信购物环境。

With the development of the Internet,nowadays,the shopping mode with WeChat as the main media is more and more popular among college students. The convenience of WeChat shopping depends on its timely,accurate and safe logistics service. However,the traditional logistics and distribution in the continuous push for the development of WeChat shopping,there are also some problems. In this paper,online shopping platform WeChat Logistics College for example analysis,research on College Students＇ advantages and shortcomings in the WeChat shopping logistics,improve WeChat logistics proposal,urging businesses and logistics providers to improve their services,to actively improve the WeChat shopping environment for college students.