基于主成分分析法的互联网企业的经营绩效与评价

Performance and Evaluation of Internet Enterprise business Based on Principal Component Analysis

在互联网快速发展的时代,互联网企业也越来越多,但是能够存活下来的却并不多。所以,选取我国30家在美国上市的互联网企业为样本,通过主成分分析法,建立我国互联网企业上市公司的财务状况主成分分析模型,并根据结果对互联网企业的财务状况进行排名。通过单个主成分排名和综合排名之间的比较,从中发现互联网企业经营过程中的问题并提出相关建议,希望能够对互联网企业在以后的经营中能有所帮助。

In the era of rapid Internet development,the Internet enterprises are more and more,but they can survive without much. Therefore, we select 30 Internet companies listed in the United States as samples, establish the principal component analysis model of the financial position of the listed company of Internet enterprises in our country through principal component analysis method, and rank the financial position of Internet enterprises according to the results.Through the comparison between the ranking and the comprehensive ranking of individual principal components,the problems in the operation process of Internet enterprises are found and suggestions are put forward.It is hoped that the Internet enterprises will be able to help in future operations.