浅论地方高校“周末游”产品的开发——以商洛学院为例

A Brief Study of the Product's Development of "Weekend Tourism" in Local College:A Case Study of Shangluo University

城市化的快速发展促使旅游业的发展达到兴盛,人们外出旅游意愿提高,无论是大城市的高等学府还是地方院校,大学生的外出旅游都形成了各自的特点,因此本文将以商洛学院学生周末出游特点出发,推出"周末游"产品,以商洛学院学生周末出游这一产品具体方案为研究对象,探索周末游的实施目的、意义,拟解决的问题、实施的基础条件、具体方案操作、外界条件及预期成果。项目旨在解决高校大学生在校期间的周末出游问题,解决学生周末去哪玩、怎么去、如何玩的问题。通过分析本地旅游景点特点为其设计各种特色旅游路线、组队方式以及优质的人性化服务来满足大学生的各种出游要求,以省时、省钱、省心为特点让大家全方面了解"周末游"产品,切身体会本产品的创新性和实用性价值。

The quick development of the urbanization promotes the prosperity of the tourism, so people are more willingly to go to travel. No matter they are universities in big cities or local universities, the tourism of college students forms a different characteristic,therefore, this paper takes example of the features of weekend tourism students of Shangluo University, launches weekend tourism products in order to explore the purpose, and significance of the weekend tourism, the solution of problems, basic conditions, concrete projects, and the expecting results. The project intends to solve college students' problems in weekend tourism, such as where and how they travel and how they play. Through analyzing local spots of tourism, the paper wants to design various special tourism lines, ways of travel and superior humane service to meet different traveling demands. The purpose is to save time, save money and be free from worry as to help people understand the weekend products and have personal experience of innovation and practical value.