旅游背景下大理银饰产业发展路径研究

A Study on the Development Path of Silverware Industry in Dali Under the Background of Tourism

在大理银饰产业的发展中,存在体验性差、品牌缺失、地域文化特征不明显、工艺技术的不断粗糙化和退化、市场经营的无序化等问题,而制定银饰行业地方标准、保护银饰工艺的文化生态、打造银饰文化创意产业园、构建银饰知名品牌和打造银饰产业"互联网+"营销平台是大理银饰产业持续发展的关键,将有效推动大理旅游和银饰产业的融合发展。

In the process of development, the silverware industry in Dali has many problems such as the lack of experiential activities, famous brands and regional cultural features, the constant degradation of craftsmanship, and the disorder in market management. Key measures should be taken for a sustainable development of Dali silverware industry, such as drawing up a local standard for the silverware industry, protecting the cultural ecology of the silverware handicraft, creating a silverware cultural and creative industrial park, building a well-known brand and constructing a "internet + " marketing platform, which will effectively promote the integration of tourism and silverware industry in Dali.