自媒体时代大学生网络舆论现状调查及引导机制研究

A Study on the Status Quo and Guidance Mechanisms of College Students' Internet Opinions in the "We-Media" Era

大学生作为互联网时代的主力军,不可避免会受到网络舆论的影响。采用SPSS对大学生网络舆论现状调查,提出从区分不同群体特征、校园网络舆论监测、发挥大学生意见领袖作用和开设网络素养公选课等方面来引导大学生网络舆论健康发展,试图为高校网络舆论建设提供借鉴。

College students are the major group of internet use, and therefore, they are inevitably influenced by internet opinions.This paper studies the status quo of college students' internet opinions with SPSS, and then suggests constructing a healthy environment for internet opinions through distinguishing the characteristics of different groups, monitoring college public opinions,encouraging the role of opinion leaders, and arranging general educational courses for network literacy. The study tries to provide reference for the construction of network opinions in colleges.