我国特色小镇品牌建设的价值与路径探讨

Discussion on the Value and Path of the Brand Construction of China's Characteristic Town

特色小镇品牌建设对引领中国小城镇发展方向,丰富中国城市品牌体系,中国城市治理创新具有重要价值。我们需要吸取国外特色小镇发展和品牌建设经验教训,从区域发展长远目标着眼,提升小镇产业和功能,加强品牌联动、促进品牌保护,推动中国特色小镇品牌建设。

The construction of characteristic town brand is of great value. It is helpful to guide the development direction of China＇s small towns, enrich the Chinese city brand system and improve the innovation of China＇s urban governance. We need to learn from the experience and lessons of characteristic town development and brand building. From the long-term goal of regional development, we should improve the industry and function of the characteristic town, strengthen the linkage of brand, promote the protection of brand, and promote the construction of Chinese characteristic town brand.