大连节事旅游发展现状及对策研究

The Study on Current Conditions of the Festival Tourism Development and Countermeasures in Dalian

节事旅游作为选择性旅游的一种,对于改善旅游地主客关系,缓解旅游的季节性矛盾,推动旅游业的可持续发展有着重要作用。从节事旅游的概念、特征出发,对大连市的节事旅游现状进行研究。分析表明:大连市节事旅游取得佳绩的同时,出现市场化运作机制不完善、专业人才缺乏、旅游活动参与度低及品牌效应不明显等问题。对产生这些问题的原因进行分析并结合大连市的实际情况,提出了对提升大连市节事旅游发展的建议和对策,旨在促进大连市节事旅游的繁荣与发展。

Tourism as a kind of selective tourism, to improve the relationship between tourism and landlord, alleviate the seasonal contradiction of tourism, promote the sustainable development of tourism has an important role. This chapter starts from the concept and characteristic of the festival tourism, and studies the present situation of festival tourism in Dalian. The analysis shows that the success of festival tourism in Dalian, while the market operation mechanism is not perfect, lack of professional personnel, low participation in tourism activities and brand effect is not obvious. Analysis of the causes ofsuch problems and the actual situation in Dalian, suggestions and countermeasures are put forward to promote the development of festival tourism in Dalian, the purpose is to promote the prosperity and development of festival tourism in Dalian.