基于期权定价的高铁与传统快递的Stackelberg博弈模型

Stackelberg game model based on option pricing for crh express and traditional express

针对主要传统快递公司和高铁快递公司构成的两级供应链的定价策略,将期权理论引入高铁快递和传统快递公司的定价模型中,分析传统快递公司的期权最优订购量以及高铁快递公司最优定价策略。研究结果表明:期权订购量与期权执行价格负相关,初始订购量随期权执行价格的增加而增加。当期权订购量大于零时,高铁快递公司期望利润与期权执行价格正相关。

In this paper, the pricing strategy of the two echelon supply chain that is composed of the traditional express company and the high-speed railway express company was studied. The option theory is introduced into the pricing model of the CRH express company, and the optimal pricing strategy of the traditional express company is analyzed. The results show that： the option order quantity decreases with the increase of the option price, and the initial order quantity increases with the increase of the price of the option. When the current power order quantity is greater than zero, the expected profit of the CRH express company increases with the increase of the price of the option.