现代农业展示型休闲农业园区休闲娱乐项目研究与设计——以八桂田园为例

Research and Design on Entertainment Projects of Displaying & Leisure Gardens of Modern Agricultural Tourism——A Case study of Bagui Gardens

【目的】探索现代农业展示型休闲农业园区休闲娱乐项目服务提升对策,针对市场需求创新设计休闲娱乐项目,提升园区吸引力,增强园区盈利能力,提高经济和社会效益。【方法】通过文献资料调查,及对八桂田园休闲娱乐项目现状及游客满意度和需求的问卷调查和实地访谈,分析其存在的问题并提出娱乐项目提升对策。【结果】八桂田园现有休闲娱乐项目少且陈旧、缺乏特色和吸引力、参与性和体验性不足、配套讲解服务不到位、休闲娱乐配套设施缺乏。【建议】农业科普知识宣传趣味化、创意娱乐项目设计市场化、配套设施及服务人性化、景区讲解服务专业化、夜间休闲娱乐项目丰富化。

【Objective】It aims to increase attraction and profitability of the gardens and promote its economic and social benefits by designing innovative entertainment projects attuned to market demand and improving corresponding measures of modern displaying & leisure agriculture gardens. 【Methods】Problems of current projects are analyzed and corresponding improvements are proposed through literature,questionnaires and field interviews of current entertainment projects and evaluation of tourist satisfaction &demand in Bagui Gardens. 【Results】Current entertainment projects in Bagui Gardens have many inadequacies: few and old projects,scanty participation and hands-on experience,inadequate tour guide service,and little entertainment equipment. 【Suggestion】Measures should be taken: to enliven the promotion of agriculture knowledge; to market innovative entertainment projects; to humanize its equipment and services; to regulate professional narration services; to increase entertainment projects at night.