扬州乡村旅游全域发展的路径与对策

The Path of All-for-one Rural Tourism Development in Yangzhou and Its Countermeasures

扬州作为中国首批优秀旅游城市,在旅游发展中曾取得过有目共睹的成就,但近年来相关旅游指标在省内排序却有下滑趋势。大力发展全域旅游尤其是乡村全域旅游,明确发展思路,落实发展战略,优化空间布局,确立发展重点,重视协调推进,采取多种对策,方能突破发展瓶颈,在历史纵向发展和区域横向比较中,锚定新坐标、瞄准新目标,实现与苏南旅游发达地区旅游一体化发展。

Yangzhou,as one of the first excellent tourist cities in China,has made remarkable achievements in tourism development,but in recent years,the ranking of related tourist indexes has declined within the province. This paper comes up with some corresponding measures for overcoming the development bottlenecks of Yangzhou tourism,including energetically developing all-for-one tourism, especially the rural global tourism,making clear the development ideas,implementing the development strategy,optimizing space layout,setting priorities,focusing on coordination and promotion and taking a variety of measures. Besides,through the comparison between the historical development and regional one,it suggests anchoring the new coordinates and aiming at the new targets,hoping to achieve the development of tourism integration with that in south Jiangsu province.