服务设计的一般性策略流程研究

General Strategy Process of Service Design

目的在中国,服务设计尚处于萌芽阶段,服务设计的概念和一般流程还没有被人们广泛了解,因此,这是对服务设计的一般流程进行了梳理和分析,建构出服务设计的一般性策略流程。方法以桌面研究为基础,对相关文献和信息进行检索,通过案例分析进一步揭示服务设计策略流程的细节。结论对现有的服务设计的一般性策略流程进行分析,总结其相似性和差异性,指出其探索的方向,最后为服务设计的未来指明发展方向。

In China,service design is still at an embryonic stage.The concept and general process of service design have not been widely understood.Therefore,the author will sort out and review the general process of service design through the sorting out of the relevant literature and the web search,in order to build the overall cognition of the general strategy process of service design.It is based on the desk research which will retrieve the literature and related information and further reveal the details of strategy process of service design through case studies.We analyze the general strategy process of existing service design and research,sum up the similarities and differences,at the same time point out the direction of its exploration and present some suggestions for service design in the future.